There seems to be a spate of female shows at the moment doing the old ‘get your gear off love’ trick and I’m not quite sure I’m comfortable with the concept of it.
For instance, last week or thereabouts I flicked over to see Ellen DeGeneres introduce some guy called Mike who’d won her ‘Ellen’s Underwear Model’ competition.
Out came this very handsome and impressively chiselled young man, in his undies, as the predominantly female crowd all clapped and screamed at him. And not only that, but half the crowd were blatantly cocking their heads on all angles so they could get a good gawk at his nether region.
Now, obviously my internal cringe at the time was not really out of a feeling of motherly protection over this young guy who was clearly just very happy to have been discovered by the all powerful Ellen and appreciated by so many women, but it made me realise how this whole Madame Josephine style wolf whistling carry on by women at nice looking men with most of their clothes off is all just becoming an embarrassing double standard.
Ellen then read out a list of nicknames for the model in his undies that had been sent in by her fans. “Gluteus Mikesimus?” was the first; something ‘Buns’ was the next and the one the whole audience seemed to respond most to was Sweet Cheeks.
Of course it’s all just light hearted and I’m not a raving prude by any means but I do think, ok so how does this work in the reverse? A major hit TV show, hosted by a man, introduces a woman who’s won a modelling competition, and out she comes, in her knickers and bra and then has to sit there sans frock while the interview goes on. He may even do an Ellen and poke her in the breast as she did with Mike?
Then perhaps he runs through a couple of cheesy nicknames the boys would like to rename her with, a couple about her bottom and a couple about her breasts, everyone claps and off she totters off stage with all eyes on her rear. I wonder how this might get the girls yelling these days, only with a slightly different energy?
Surely there should be a tiny bit more consideration with all this, just like doing the same to hot looking women in their undies, needs to get back a little bit to being about the time and the place, and not just anywhere where women are in a pack?
I don’t think women can terrify men, especially those with a huge profile into never saying anything remotely sexist about a gorgeous look woman yet we seem to be scheduling in these moments towards men with more regularity. I don’t think it’s fair.
Katie Couric couldn’t help herself as she interviewed rapper 50 Cent, last week, not wanting to miss that ‘let’s get the girls fired up’ opportunity, she enquired as to whether she could get a better look at his muscles. Of course he had no problem in doing and as standard again the mostly female audience all lit up like a bunch of extras filming Magic Mike.
The Diet Coke commercial this year, which shows a group of women sitting on a hill salivating over a guy mowing the grass. One of the ladies rolls a can of diet coke down the hill to get his attention. He cracks it open and it turns into a wet t-shirt competition, before he takes the top off and the girls look on as if they’re about to do something possibly illegal. Something men are not allowed to look like they’re thinking.
And yes, I get the appeal, I get it’s fabulous to see a sexy man but I just think double standards makes us all look a bit stupid. If we’ve groomed our men to be able to able to decify sex pest versus appreciation, then we need to be sure there’s not two sets of rules.