It felt like I’d only just finished making the statement that I was rather impressed by the roll out of marketing and advertising that the Commonwealth bank had been doing when I suddenly read that they were under attack again.
First it was the ad campaign that had actress Toni Collette reading the poem, ‘Ode to Can’. Most of us have no doubt seen the TV ad by now which apparently outraged a bunch of people on Twitter who thought it a bit of a sell out to be paid an estimated fortune to front a bank that had charged us all an definite fortune over the years.
But actually I wasn’t at all offended by Toni’s involvement in the campaign because having met the very talented Aussie a few years ago I found her to be exactly the sort of person who would want to be part of a positive message, and why shouldn’t she get paid?
I’m not stupid enough to suddenly think the Commonwealth bank or any other bank out there is suddenly Mother Theresa because they do know many of us have taken them off the Christmas card list but I for one have had a long, and mostly happy relationship with them since I was a little kid.
And as with many long-term associations, we’ve had our good times, and we’ve hit the skids. Yes it felt kind of off every time my little Commonwealth telephone mate would double check if my credit limit was enough, when clearly they can see thrashing it within an inch so that’s my cue to say no, I don’t need you to dangle your increase carrot.
Maybe I’m sounding a little naïve about my mates the Commonwealth but I’ll always give credit where credit’s due and when I recently called them up to ask about something I can’t even remember now, there was certainly a different approach towards my call than previous years ago.
This lovely girl went right through all my accounts in a genuine effort to help me save money. And with one phone call, I was about $600 dollars better off.
So the recent media slap my controversial mates, who taught me how to save my little silver coins back in the seventies got, was over the online video campaign they launched over at the start of the Olympics. Three blokes dressed in the letters C, A and N outside one of London’s stadium dobbing in to security the fourth guy dressed in a letter T suit, also carrying a backpack. The insinuation being that this letter was a terrorist that needed to be stopped.
More outrage apparently as terrorists and backpacks were not funny given I guess London’s history of terrorism attacks. But seriously, how sinister is a guy dressed as a large letter with a flipping backpack truly going to be?
I actually feel quite refreshed that my bank has thrown some humour and positivity out there after so much financial doom and gloom. I’m not in denial that there are some depressing things happening around the world but is it so wrong to focus on a bit of hope and maybe have a little giggle at the same time?
The Commonwealth bank have shown that they are aware that they and their competitors have according to the public disgraced themselves over the last few years. They had a reasonably good reputation for a long time, and did help many of us achieve many of our dreams but they got greedy, and so did we.
Like any disgraced friend that may have become a pest one night at a party, it’s all well and good to say your apologies but go easy on the trying to be funny too quick.
The public or whomever you’ve ticked off wants to see you being humble for just a little longer before you start wheeling out the gags again. Even though some of us did think they were quite funny.