I’ve had my more arguments, more pressure from both sides about when I’m going to take up the game of golf.
Talking about golf has become such a touchy subject, and for me at least, an intensely annoying and boring one at that. So much so that I’ve had to work out a childish rebuttal in order to shut them up.
I simply start texting at the table, or wherever we happen to be. . ‘Stop texting, it’s rude!’ they immediately shout. So is ram raiding my head about a sport I don’t play, or is it just me?
The truth is, I don’t hate golf, and I wouldn’t mind learning to play one day. I’m just terrified that if I play once, I’ll run around and start boring complete strangers about how I played. I don’t want that for me, or them.
I do believe however, regardless of golf being in the news this week that it’s in real danger of fizzling out if it doesn’t lighten up and get with the rest of the world’s program.
Tiger Woods will probably never return to his former pre-pants -down glory, and I can’t help but think that if his sponsors and golf marketeers, hadn’t decided to be so up themselves and elitist his confidence and self esteem wouldn’t have been so destroyed, clearly affecting his game.
Sure his actions weren’t good for him, his family or for the sport, but there’s this unrealistic perfection attitude in the sport that goes right down to many of its clubs here in Australia.
According to my source within sports marketing, golf is on the decline sponsorship and media coverage wise, more than any other sport in the world.
As for Tiger, prior to his sex scandals, were said to be well aware of his extra curricular activities for a long time but kept their mouths shut, not out of loyalty to Tiger, but because the sport needed him in so many ways.
But the game that still operates some of the stuffiest clubs in Australia, still had and still do have, operate as if they’re living in the 1950’s.
Quite simply, they persist in marketing golf as if it was some sort of untouchable, asexual, elitist game at the top end, which is a ludicrously hard gig to live up to. And who does that relate to anyway?
Back in 2009 when Tiger’s mistresses started falling out of the trees like rotten apples, my mother’s golf club was hosting the then Australian Masters in which Tiger was playing in.
The club members were beside themselves, full chest clutching style anticipating his arrival. They even named a Club Sandwich after him. And then it all went horribly wrong.
Not just for Tiger. Not just for mum’s club. Its members were so appalled in the Tiger scandal that they promptly took the Club Sandwich off their menu.
Now, surely this slightly reeks of someone needing to get a sense of humour? No it was not an endearing story that was starting to break out, but for heavens sakes, he was still the best golfer in the world and he was playing on their course.
Many of those high up in golfing circles, either at club or event level would argue that there needs to be discipline, needs to be etiquette, but if you put the industry or an individual so high on a pedestal it is a long way to fall.
I never thought I’d say it but it wouldn’t hurt the golf gods to consider that sex actually does sell. It doesn’t mean I’m suggesting that Adam Scott do a shirt off calendar shoot, nor should we hope for another sex scandal, but I do think that more people might take an interest in playing and watching golf if it didn’t protect it’s image quite so much.
IS THERE ANYTHING MORE BORING THAN TALKING ABOUT GOLF? PLEASE TELL ME SO I CAN RAISE IT AT MY FAMILY DINNERS….